Adobe Adds Designer Network Behance to its Portfolio

By Devon Glenn 

Adobe Systems Incorporated has acquired Behance, a social network for designers. The software giant today announced its plans to add Behance’s community features to its own Creative Cloud, which serves professionals who use Photoshop and other tools.

In May, Behance raised $6.5 million in funding from Union Square Ventures and other investors. With more than 1 million members and more than 3 million projects, the site was rapidly becoming a popular destination for photographers and graphic artists to showcase their work.

The network also made a splash on LinkedIn with a tool for designers to sync their portfolios with their professional profiles, which were otherwise not designer-friendly.

Portfolios on Behance-powered sites have received 90 million views in the last month alone.

Last week, Adobe added new community features to the Creative Cloud, including training, file synchronization and sharing capabilities, digital publishing services, as well as updates to Photoshop and other tools.

Said Adobe SVP and GM David Wadhwani in a statement, “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”

Image by Grasko.