Adobe Predicts Social Traffic to Retailers Will Double this Season
Get your pins and tweets ready, marketers, because holiday shopping season is about to begin. To ease stress for retailers, Adobe has created a predictive tool that forecasts sales growth figures and online shopping spikes for the upcoming season, also factoring in referral traffic from social media sites. Referrals to retail sites from social networks are expected double, the company reports, and Pinterest takes the lead as the fastest-growing site for driving traffic.
Get your pins and tweets ready, marketers, because holiday shopping season is about to begin. To ease stress for retailers, Adobe has created a predictive tool that forecasts sales growth figures and online shopping spikes for the upcoming season, also factoring in referral traffic from social media sites.
The Adobe Digital Index 2012 Online Shopping Forecast shows data from more than 150 billion website visits to more than 500 of its retail customers over the past six years.
Social media referrals to retail sites are expected double, the company reports, and Pinterest will take the lead as the fastest-growing site for driving traffic. Referrals
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in