Adobe: “Marketing is Bullsh*t.”

Adobe’s October rebranding of Marketing Cloud–its end-to-end digital marketing and analytics solution–coincides with the launch of Adobe TV’s “Metrics, Not Myths” campaign.

The campaign includes a video called “BS Dectector” in which Internet marketers receive electric shocks to the brain each time they use marketing buzzwords and phrases like “halo-effect,” “closed-loop marketing,” “likes” and “click through rates.”

Putting aside for the moment the potential ethical dilemma of a detached experimenter administering electro-shocks to participants between sips of coffee (remember Milgram?)–and