Adobe Touts Successful Beta-Test Of Facebook Exchange With Adobe Media Optimizer
Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
Adobe said in a post on its Digital Marketing Blog that it ran a beta test of eight real-time bidded-supply sources, including FBX, and it found that FBX delivered conversion rates 70 percent above the average, and costs per lead 50 percent lower, coming in second overall.
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