AdMob Launches iPhone Download Exchange
Wanting to help iPhone application developers get their goods noticed among the tens of thousands of available applications, mobile ad platform AdMob has unveiled the AdMob iPhone Download Exchange.
The new service essentially lets iPhone app developers in the AdMob network “allocate a portion of their ad inventory to our new iPhone Download Exchange and begin helping each other drive downloads,” according to AdMob founder and CEO Omar Hamoui.
More specifically, the iPhone Download Exchange is meant to:
* Drive application downloads for developers in a new way.
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