Adidas Spends 'Double-Digit Millions' on World Cup Advertising
Adidas plans to engage American sports fans through social media buzz created by its NBA player sponsors, who the company is sending to the World Cup.
Adidas will spend a record-breaking amount on World Cup advertising this year as nearly half of the world’s population tunes in to watch the 2014 tournament. The company would not disclose exact numbers, but it told CNN it plans to spend a “double-digit million amount” on World Cup advertising this year.
The success of Adidas’ 2014 World Cup campaign is crucial if the company is to reach its goal of raising $2.7 billion in revenues from the company’s soccer division, which would put it ahead of Nike.
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