Adaptly President Sean O’Neal's Overview of Social Advertising

Social media advertising agency Adaptly, a Facebook Marketing Partner, recently discussed the social ad environment in an internal question-and-answer session with its president, Sean O’Neal.

Social media advertising agency Adaptly, a Facebook Marketing Partner, recently discussed the social ad environment in an internal question-and-answer session with its president, Sean O’Neal.

Adaptly, which recently turned six years old, shared the Q&A with SocialTimes:

Q: In the six years that Adaptly has helped brands connect with audiences on social media platforms, there have been significant changes in paid social media. What were some of the biggest surprises?

O’Neal: We anticipated that Instagram and Pinterest would be popular with advertisers, but we couldn’t have predicted the scale.

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