Facebook Restores Ad Targeting of Users 65+

By David Cohen 

65Plus650Facebook appears to have restored the ability for advertisers to target users aged 65 and over.

Reader Evyatar Shpilman of VisualCommU shared the screenshot above, saying that Facebook had only been letting brands target users under 65 for some time, before adding 64 as a targeting option, followed by 65-plus.

Advertisers: Did you notice this addition to Facebook’s targeting options?

Image of older man with laptop courtesy of Shutterstock.