Ad partners see early promise as Facebook brings FBX retargeting system out of beta

A number of beta partners are reporting lower costs per acquisition than on other exchanges and expressed continued interest in FBX, which allows third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies. Here are some key stats from companies that shared results:

• 10-20x return on investment, according to TellApart
• 300 percent better cost-per-leads, according to Bizo
• Reduced CPAs by as much as 25 percent, according to AppNexus
• One-fifth the CPA and four times the ROI compared to traditional campaigns, according to Triggit, which also shared the infographic below

Recently added to the list of demand-side platforms approved for FBX is Kenshoo.