Ad Industry on Twitter's Potential
Now that Twitter raised $100 million in funding and the social-networking site was valued at some $1 billion, can it make money from advertising? AdAge.com explored that question with some industry experts.
Canaan Partners venture capitalist Warren Lee:
I think they can build some kind of ad business, but the more relevant question is can they build an ad business worth $1 billion-plus? That would require tremendous volumes of impressions and reasonable conversions. Lots of execution will be needed.
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