Facebook's Ad Guidelines Now Permit Offline Gambling, Lotteries, and Dietary Supplements

Facebook today announced changes to its Ad Guidelines that permit advertising for several verticals that were previously prohibited. Offline gambling can be promoted, as can online gambling if ads are targeted outside of the US and have Facebook’s explicit consent.

Lottery commissions and legal dietary supplements may also be promoted with some restrictions. Ads for online pharmacies are prohibited unless they are certified and approved by Facebook

The changes will give a wider range of industries the opportunity to attain customers through Facebook highly targetable ads, and could generate more advertising revenue for the social network.

Facebook recently eased

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