Ad Grader: A Report Card for Facebook Ads

By David Cohen 

AdGrader650The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.

Ad Grader analyzes News Feed ads based on data points including budget, bid, audience and targeting, and the tool then provides a grade (A through F) and actionable tips for brands to improve those ad units.

The Ad Grader website reads:

Stop wasting cash on bad ads. Get your Facebook ads graded today for free. We check images, copy, placement, audiences, bidding and more!

Advertisers: How did your ads fare?