Facebook Tests Changes to Ads Within Instant Articles
Facebook is considering changes to advertising within its Instant Articles iPhone feature after some of its partner publishers balked at restrictions.
Facebook is considering changes to advertising within its Instant Articles iPhone feature after some of its partner publishers balked at restrictions.
Jack Marshall of The Wall Street Journal reported that Instant Articles publisher partners including The Washington Post, The New York Times and Little Things feel that the social network’s “strict guidelines” for advertising within Instant Articles are costing them ad revenue.
Examples include limiting publisher partners to one “large banner” ad of 320 pixels by 250 pixels for every 500 words of content, Marshall reported, while the same articles would usually contain three or four of those ads on the publishers’ own mobile sites.
Marshall also pointed out Facebook’s prohibition of rich-media ads within Instant Articles, as well as the fact that ads in Instant Articles must be packaged with other inventory across publishers’ websites and other properties, prohibiting them from putting a premium on Instant Articles ads.
Product
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in