Facebook Testing Ad Billing When Threshold Is Reached, Or At End Of Calendar Month

By David Cohen 

AdBillingChangesFacebook confirmed to sister blog Inside Facebook that it is testing changes to billing for its advertisers, billing them either when they reach their billing thresholds or on the last day of each month, whichever comes first.

SEO Braintrust Vice President of Awesomeness Andrea Warner shared the email above with Inside Facebook, calling it a “welcome change,” and Facebook confirmed to Inside Facebook that it was testing these ad-billing changes with “a few select advertisers.” The email reads:

In response to feedback, we’re changing how often advertisers are billed. Instead of being charged as often as every day, you’ll now be billed:

  • Each time you reach your billing threshold.
  • On the last day of each month.

Your billing threshold is currently $X and will increase automatically if you spend more than your threshold. Your payment method will be charged for an amount near to your billing threshold or slightly more, depending on how quickly you’re spending. If you don’t reach your billing threshold, you’ll be charged at the end of the calendar month.

Readers: Would you like to see Facebook roll this ad-billing change out universally?

Invoice image courtesy of Shutterstock.