Looking Back, Looking Ahead: Ad Age Digital East 2011

Among the roughly one thousand advertising and marketing pros at last week's Ad Age Digital, the scheduled presentations and impromptu conversations generated lots of real-time reactions, both positive and negative.

Among the roughly one thousand advertising and marketing pros at last week’s Ad Age Digital, the scheduled presentations and impromptu conversations generated lots of real-time reactions, both positive and negative.

The agenda was broad and some of the presenters familiar from other conferences, so each participant’s takeaways are unique. Here’s are a few that resonated with me.

Liquid and linked

My vote for best presentation goes to Wendy Clark, of the Coca-Cola Company. Clark’s marketing approach is holistic and multi-modal, from product packaging to Coke’s Facebook page.

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