Acxiom Audience Operating System Integrated With Shift Open Marketing Cloud

The Audience Operating System from analytics company Acxiom is now integrated into the Shift Open Marketing Cloud, tying comprehensive data and media buying together, the two companies announced Tuesday.

AcxiomAOS650The Audience Operating System from analytics company Acxiom is now integrated into the Shift Open Marketing Cloud, tying comprehensive data and media buying together, the two companies announced Tuesday.

The Shift Open Marketing Cloud provides a one-stop shop for marketers seeking tools for planning, optimizing, and analyzing their campaigns on Facebook and other social networks, and the addition of Acxiom’s AOS will incorporate segments and predictive models so that marketers can create targeted audience groups that help them boost return on investment while slashing cost per conversion.

Shift Co-Founder and CEO James Borow said in a release announcing the integration:

We are thrilled to enhance our Open Marketing Cloud with Acxiom’s Audience Operating System.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in