Actually, You Can Measure The ROI Of Your Parents

When I hear this nonsense blurted out by social media experts where they say, "What’s the ROI of your mother?" to justify the garbage they’re trying to sell by not answering a legitimate question with a legitimate answer, I cringe. Because they’re saying this ridiculous thing, which they think has no answer and is supposed to sound deep and meaningful, in order to escape answering a question they actually have no answer for. But when you get past the BS of these hucksters, you know that there is an answer. And in the case of my Dad, the return on investment, or if we can just call it what it is, the influence he’s had on my life, can be measured. As it turns out, you can measure the ROI of your mother and father.

For almost forty years, at 4:44 a.m., an alarm clock would go off in the bedroom of my parents’ home. And after getting himself ready, my Dad would leave from a working class neighborhood in Port Chester, Massapequa Park, or Monroe, depending on the decade, and make the same pilgrimage many commuters do today to New York City.

Instead of punching in at a successful, family-owned business in New Jersey that had made the family wealthy many times over, or clocking in at a skyscraper in Midtown where the well-connected gave each other, and their children, countless opportunities to fail upwards, Dad came to work at a small public school over on 1111 Pugsley Avenue in the Bronx.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in