How Facebook Calculates Active Users For Pages
Here's everything you ever wanted to know about how Facebook calculates who actively uses your page.
After covering how to measure Facebook page engagement, we received inquiries asking us about how Facebook measures daily, weekly, and monthly active users.
So read on for the answers to everything you’ve been wondering about how these measurements work.
For applications and pages, the definition of “active users” differs. Facebook explains the difference between the two in the company’s official developer documentation:
For apps, people are considered active users if they have visited the app Canvas page; viewed the app on a page profile tab; visited an external website when logged into that site with their Facebook account; or had the Facebook API called on their behalf with an active user session.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in