Twitter Engagement Tip: Be Active, Not Passive

Twitter Engagement Tip: Be Active, Not Passive

How would you describe your engagement style on Twitter? Most people would (if being completely honest with themselves) say “passive.” They don’t reach out or initiate conversations – and this can result in missed opportunities, connections and success.

In order to improve your Twitter engagement, focus on taking active steps.

For example, rather than wait for someone to tweet a response to a generic question that you posed, why not address that question directly to a handful of influential users you’d like to see answers from?

So something like this: “Hey @user1, @mruser and @mstweeter, what are your favorite Twitter tools?”, instead of this: “What are your favorite Twitter tools?”

By including someone’s handle in your tweet, you will ensure that they will see it in their notifications tab, and you’ll be much more likely to get a thoughtful response.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in