Facebook Action Tracking To Allow Advertisers To Optimize Campaigns Based On Several Metrics

Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.

Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.

Buddy Media described the new feature as allowing advertisers to focus on cost per engaged fan, rather than simply cost per fan, and it said advertisers will now have access to robust data and be able to optimize their campaigns for:

Buddy Media said in its blog post:

Until now, marketers...

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