ACT debuts the App Privacy Icons

The Association for Competitive Technology (ACT) released today the App Privacy Icons as part of the company’s App Trust Project.

The App Privacy Icons feature is part of a campaign to provide app developers with resources to show easily digestible information regarding privacy settings and features of their apps.

In an effort to provide consumers with information they need to make informed purchasing decisions, the advocacy and educational organization worked eight months to come up with these simple-to-read icons that provide the data collection and sharing practices of mobile apps.

Additionally, ACT will be developing open-source code for developers to use in their apps and will be leading a campaign to promote its tools via social media, developer events and advertisements.

The icons help consumers see at a glance what each app contains including in-app advertisements, social media integration, location tracking, hyperlinks to websites opening on a mobile browser and in-app purchase functionality.

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