While you may have forgotten about a page you created a year ago because it didn’t quite go viral, Facebook hasn’t. Our sister blog, Inside Facebook, reports that the company has been e-mailing page administrators who haven’t interacted in a while.
Inside Facebook notes that while there are more than 42 million pages on Facebook with 10 or more likes, many pages are deserted after they fail to gain much of a following. In some cases, people who create a page on Facebook don’t really have much social networking know-how to build and sustain momentum.
Facebook took similar action earlier this year, as it began reminding users of pages they haven’t visited in a while. The network, as it’s nearing the twilight of its potential reach in the United States, is now pushing for more engagement and sharing among people who are already on Facebook.
If you’re reading this and are wondering how to make your Facebook page more attractive to users, check out WebMediaBrands’ Facebook Marketing Bible, which should answer pretty much any question you’ll have about how to get started.
Here’s a screenshot of one such e-mail Facebook has sent out to page admins, courtesy of Inside Facebook’s Brittany Darwell:
Image courtesy of Shutterstock.