A Merchant's Experience of Groupon
Find out what Toronto Business Owner Zane Caplansky says about his experience with deal-of-the-day website Groupon.
We all know that consumers love Groupon, but what about merchants? Some business owners swear by it, while others say they barely break even off the deal-of-a-day website.
I spoke with Zane Caplansky, owner of Caplansky’s Delicatessen in Toronto, to find out his thoughts on working with Groupon.
Torontonians are no stranger to Caplansky’s: the deli that opened in 2008 has quickly earned a reputation in the city as the go-to place for smoked meat sandwiches or a hearty meal (pickled tongue, anyone?).
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