A Complete Look At How Social Games Increase Brand Awareness (By Up To 550%)
Social gaming presents myriad integration opportunities for advertisers, but is the reality living up to the hype? In this analysis we take a look at how brands can begin integrating with social games today.
Social gaming presents a myriad of integration opportunities for advertisers, but is the reality living up to the hype? In this analysis we take a look at how brands can begin integrating with social games today. More after the jump.
Companies such as Microsoft and Electronic Arts have begun reducing their efforts towards in-game advertising for retail games, citing the lack of enthusiasm of gamers to being sold to when they are playing games. This makes sense as customers who are paying $50+ for a game and/or subscription fees to play some of these MMOs don’t want to be hassled with ads.
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