A Complete Analysis of Facebook COO Sheryl Sandberg's Twitter Followers

Sheryl Sandberg, who rose to the top of a male-dominated industry to become the COO of Facebook, is an inspiration to the 54,000-plus Twitter users who hang on her every character. She also authored the leadership memoir, Lean In: Women, Work, and the Will to Lead, in which she offers practical advice for career-minded women who might also have families. So who's following her lead? A recent analysis of Sandberg's follower base by PeekAnalytics reveals everything you ever wanted to know and then some about who her fans are on Twitter and what makes them Tweet.

Sheryl Sandberg, who rose to the top of a male-dominated industry to become the COO of Facebook, is an inspiration to the 54,000-plus Twitter users who hang on her every character.

She also authored the leadership memoir, Lean In: Women, Work, and the Will to Lead, in which she offers practical advice for career-minded women who might also have families. So who’s following her lead?

A recent analysis of Sandberg’s follower base by PeekAnalytics reveals everything you ever wanted to know and then some about who her fans are on Twitter and what makes them Tweet.

Not surprisingly, 63 percent of her followers are female.

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