A Board Game to Help Developers Understand Analytics [Infographic]

As McAllister stated in his blog, “What if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it?”

I spoke briefly with Matt McAllister about his new game called “Analytics Adventure,” which helped me understand how analytics applies to social media.

For social game developers, analyzing the data is a crucial process for optimizing the performance of their games. As McAllister stated in his blog, “What if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it?”

I kind of like that idea.

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