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Strikes 15-Year Deal With French Agency
CHICAGO–Simon Property Group in Indianapolis has struck a 15-year deal with a French out-of-home advertising agency that will turn the nation’s largest shopping mall operator into a major broker of ad space.
The realtor’s Simon Brand Ventures unit and Paris-based agency JCDecaux will create Simon MallScape 2000, a new business unit with plans to develop 5,000 ad-supported kiosks in the more than 200 Simon-controlled mall properties, including the nation’s largest–the sprawling Mall of America in Bloomington, Minn.
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