YouTube’s Robert Kyncl Backs Cisco’s Prediction: 90% Of Web Traffic Will Be Video

By Megan O'Neill 

Back in November, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh, predicted that web video would soon account for a huge portion of Internet traffic saying, “Today over half of all Internet traffic is video—51 percent.  And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.”  YouTube’s head of global partnerships, Robert Kyncl, confirms.  In a speech at CES, Kyncl also predicted that soon 90 percent of all Internet traffic is going to be video.

The 90 percent figure isn’t the only impressive online video statistic that Kyncl announced at CES.  He also predicted, according to the Washington Post, that in the next decade a whopping “75 percent of all channels will be born on the Internet.”  Looks like it’s time for the entertainment industry to begin taking web video a lot more seriously!  It’s not just cat videos anymore.

But don’t just take Kyncl’s word for it—YouTube’s recent business decisions seem to back up this prediction.  The online video site recently put $100 million into original content production.  Their new channel lineup, which is set to be rolled out throughout the year, includes professionally produced content from the likes of Jay-Z, Madonna, Deepak Chopra, Tony Hawk and more.  YouTube has also been putting money into providing grants and special programs to help their partners become more successful.

Kevin Allocca, YouTube Trends manager, confirmed that channels are on the rise.  He told the Washington Post that, rather than individual videos, channels are becoming a much more popular way for young people to discover online content.  He said, “Right now we talk a lot about individual videos, but just for a little bit of comparison, you have someone like [comedian] Ray William Johnson, who has three channels with a billion views.”  He believes that in the coming year, channels will become “more and more a part of our user experience every day.”

Do you agree that channels will become more important?  And what about the prediction that 75 percent of channels will originate online or that 90 percent of Internet traffic will be video?  We’d love to hear your thoughts in the comments below.

Image credit: Angela Waye via Shutterstock

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.