[Infographic] Peer Recommendations Are More Influential Than Any Other Form of Advertising

With the holiday shopping season just around the corner, it behooves marketers to take a look at just how shoppers are using social media. The folks at Crowdtap, a collaborative social marketing platform put together an infographic detailing just how peer influence and social media effects how we shop for gifts.

With the holiday shopping season just around the corner, it behooves marketers to take a look at just how shoppers are using social media. The folks at Crowdtap, a collaborative social marketing platform put together an infographic detailing just how peer influence and social media effects how we shop for gifts.

Based on their research, nearly 65 percent of shoppers use social media to search for gifts and nearly 70 percent purchase gifts they found on social media.

Indeed, social media and peer recommendations have a huge influence on holiday shopping habits.

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