85 percent of US social players don't come back after first day
Analytic group Playnomics today released its Q3 2012 user data report, revealing highlights about the play habits and churn rates for social game players here in the United States. The most eyebrow-raising figure to come out is that 85 percent of new social game players didn’t come back to a game after the first day.
The study also revealed about 95 percent of all U.S. players acquired between July and September were inactive by the end of the quarter.
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