8 Essential Tricks For Publicists Using Facebook
Attention, publicists! Here are eight essential tricks for spurring engagement on Facebook.
A rash of recent social media conferences inspired us to compile these tips to help public relations professionals get the most out of the social media site.
- Thursday is the best day of the week to get the most visibility for a Facebook post.
- Release major stories in the early morning. If you post between 11 a.m. to 4 p.m. EST, you risk your content getting pushed down by news feeds and other traffic.
- When sharing stories, include the full link on Facebook — that’s 300 percent more likely to get clicked on than any shortened address.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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