79% of all U.S. Moms with Kids Under 18 are Active on Social Media
Moms of the world are uniting. Online. A new study released today tells a tale of extremely active moms looking to leverage their social networks for product discovery, purchase and recommendations.
Moms of the world are uniting. Online. While we’ve all heard about the staggering number of moms who play social games, that was 2009’s mommy stat: now, moms are dispersing to social media in general. A new study released today tells a tale of extremely active moms looking to leverage their social networks for product discovery, purchase and recommendations.
Child’s Play Communications, commissioned by The NPG Group released the “Social Media Moms: How Networking Impacts Purchasing Behaviors” study which asked over 2,000 moms about their social media habits.
The US-based study found that 79% of all moms with children under the age of 18 were active on social media.
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