75% Of Swedes Aren't Familiar With Twitter

According to a recent survey, three out of four Swedes say they are unfamiliar with Twitter – although eight of ten from that same survey say that Twitter has a large impact on the issues of the day.

Swedish news outlet The Local reports on a survey conducted by the SIFO polling firm to gauge how popular the microblogging network is in Sweden. And apparently, it’s still quite the underdog.

Only 24 percent of those surveyed said they were well acquainted with Twitter, while 75 percent were either “not at all” or “not especially well” acquainted with the network.

However,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in