$75 eCPM? Some developers are seeing it with PlayHaven
Developers using PlayHaven’s mobile marketing tools are seeing their effective cost per thousand impressions (eCPM) as high as $75 in the service’s More Games cross-promotion widget and $30 for interstitial ads.
According to chief executive officer Andy Yang, the company — which bills itself as the mobile game lifetime value maximization platform — delivers the best eCPMS on mobile. Calculated by dividing the total advertising earnings by the total number of impressions in the thousands, eCPMS are usually closer $0.30
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