74% Of Book Buyers Have Never Bought An eBook
eBook sales increased 17% in 2011 according to research from R.R. Bowker. In a presentation at the Digital Book World conference this week, Kelly Gallagher, VP, publishing services at R.R. Bowker, shared this data.
Interestingly, 74% of book buyers have never bought an eBook, though 14% of these people own either a tablet or an eReader. “They may have gotten them as a gift, but haven’t used them yet,” said Gallagher.
According to Gallagher, eBook sales vary across genre.
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