While millennials may still dominate social media, a new study by the Pew Research Center’s Internet & American Life Project shows that other generations are adopting the technology as well.
The number of internet users aged 65 and older who are using social media has grown from 13 percent in the spring of 2009 to 43 percent in 2013, Pew researchers found. In addition, six out of ten internet users between the ages of 50 and 64 are using social networks.
Twitter, however, still reaches a younger crowd — 30 percent of the microblogging site’s users are between the ages of 18 and 29, and they represent the largest group on the network. Since 2010, Twitter has nearly doubled its share of the internet population to 18 percent.
The study shows that most adults are now on social media: 89 percent of internet users between 18 and 29 and 78 percent of internet users between 30 and 49 are using these networks. Overall, 72 percent of online adults are now connecting on social networking sites, compared to 8 percent in 2005.
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