72 Percent of iPhone App Revenue Comes from Apps Featuring In-App Purchases
Distimo, the app store market tracking service, continues to reveal the importance of the freemium model. Free app downloads have grown 34 percent since 2010 in contrast to paid app downloads which grew by 7 percent. In the past the firm also reported a 10x growth in freemium revenue from top releases on the App Stor. More after the jump.
Distimo, the app store market tracking service, continues to reveal the importance of the freemium model. Free app downloads have grown 34 percent since 2010 in contrast to paid app downloads which grew by 7 percent. In the past the firm also reported a 10x growth in freemium revenue from top releases on the App Store.
72 percent of iPhone app revenue is now coming from apps with in-app purchases, even though only 4 percent of apps on the App Store use it.
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