Marketers may be surprised to know that push notifications produce twice as many open rates and click-throughs than email.
A recent survey of 1,200 adults by global marketing cloud service agency Responsys found that consumers find push notifications highly valuable. Nearly 70 percent of adults — and more than 70 percent of young adults — enable push notifications from from their favorite brands’ apps. These real-time mobile alerts translate to increased sales and more satisfied customers.
Responsys created the following infographic to help marketers understand why consumers use brand apps and what kind of notifications they find most useful.