When using Facebook to market your business online and connect with current and prospective customers, your fans are critical to your success. But not all Facebook fans are created equal, and one “like” might not mean the same as the next. That’s why it’s important to understand your fans (and critics!) and what their Facebook personas mean for your business.

Here is a look at seven common types of Facebook fans, why they are connecting with businesses on Facebook, and what they mean to you.

1) The Quiet Follower

This customer likes or follows your business on Facebook to see updates from your brand, but they don’t have much to say and don’t engage with your content.