7 cents a fan: Fitness instructor whips his B2B ad campaigns into shape

Scott Rawcliffe is a personal trainer from the Gold Coast region of Australia. He also trains other fitness professionals, selling bootcamp programs to help them improve their business practices — little of it online. Rawcliffe also utilizes Facebook ads to boost his customer base. We spoke with him to learn more about his strategies — which has led to Facebook fan acquisition at as little as 7 cents per fan.

So how would you reach other fitness instructors and gym owners?

You wouldn’t target people who like fitness, personal training, 24 Hour Fitness, working out, and so forth.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in