67% of Twitter Users Say They Would Purchase Something a Follower Recommended

Adam Bain spoke at the Ad Age Digital Conference this week about his experiences in the past 6 months on the job as Twitter’s president of revenue. He touted some impressive stats about Twitter’s advertising potential – it’s high engagement rate, repeat business, and a look at what consumers are doing on Twitter versus Facebook.

As Social Times, our sister site, reports, Bain proudly noted that 80% of Twitter’s advertising business is repeat business. This means that a significant majority of advertisers who either got some free or cheap beta ad space, or who paid for their first Promoted Tweet, are coming back for more.