62 Percent Of Fortune 500s Have A Twitter Account [STUDY]
For the fourth year in a row, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an extensive study of how Fortune 500s use social media.
In 2011, Twitter use among the big names in business rose 2 percent over 2010 to 62 percent of all Fortune 500s. But just how effectively are they tweeting?
The study considered a Fortune 500 a Twitter user if they had an official corporate account with at least one tweet made over the past 30 days.
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