61% of Brands Have Trouble Identifying the Right Influencers

Influencer marketing isn't just about finding someone with a big audience -- it's about finding someone who can inspire action from an engaged community.

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Influencer marketing isn’t a new thing. Marketers have long been trying to find ways to leverage the influence of others to sell a product. Prior to the digital revolution, celebrity endorsements were prime influencer marketing, but the nature of influence has changed.

According to a recent study from Augure, a reputation management software, the biggest problems marketers have are identifying the right influencers, engaging with them and quantifying the influence. Celebrity doesn’t always equate to influence anymore.

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