Web metrics firm Compete today released new data showing interesting trends in user migration/adoption of the “new” Facebook. Most Facebook users in Compete’s panel are using the new version, and increasingly fewer of them are going back to the old version.
1) % Users viewing the new site vs. those viewing only the old site
2) % Users going back to the old site in the same session vs those only using the new site
While there are some vocal users dissatisfied with the new design (check out the comments on our last post), the transition seems to be going relatively smoothly overall.