6 Ways Facebook Exchange Changes Advertising

Facebook Exchange Partnerships Manager Josh Butler spoke about the social network's real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA's Real-Time Buying summit in Century City, Calif., last Thursday.

Facebook Exchange Partnerships Manager Josh Butler spoke about the social network’s real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA‘s Real-Time Buying summit in Century City, Calif., last Thursday.

FBX is an ad exchange that lets advertisers buy ads on Facebook on an impression-level basis. Millions of FBX ads are bought and sold individually, every second.

RTB-based ad exchanges are growing in influence in the ad world. Facebook’s launch of its RTB exchange made waves in the industry, as FBX debuted with a huge amount of ad inventory in what was previously a small niche in the ad market.

Facebook started FBX last June, and it came out of beta last September.

Following are six ways FBX changes the advertising sector:

  1. Facebook doesn’t sell FBX: FBX is not sold directly.
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