6 Holiday Season Tips for Facebook Marketers from Social Media Expert Mari Smith

The holiday shopping season is about to heat up, and social media expert Mari Smith shared some tips for how marketers on Facebook can benefit with the Facebook for Business page.

MariSmith650The holiday shopping season is about to heat up, and social media expert Mari Smith shared some tips for how marketers on Facebook can benefit with the Facebook for Business page.

Smith wrote:

  1. Have a clear goal and decide what you want to achieve: Before you do anything, you need to outline your goals and what it is you want to achieve with your campaign. This goes for any sort of advertising, and not just what you do at the holidays; otherwise, you just have a bunch of tactics that are trying to get attention but aren’t really tied to an overall strategy or goal.
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