5 Ways to Maintain Brand Cohesion on Social Media [Infographic]
Cohesion is all about knowing your brand, knowing your audience, and planning ahead.
Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive.
- Get your brand identity straight. Consistent use of the same visual messages makes your brand instantly recognizable. Just being recognizable can give your brand a big boost.
- Create a consistent voice for your brand. Twitter is one of the most important platforms when it comes to brand voice, as the short messages can make everything you say impactful, even retweets and @mentions.
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