That’s what Conversocial claims based on researching the content and responsiveness of the U.K.’s top 10 retailers on Facebook — based on Econsultancy’s ranking of fan sizes.

While Conversocial says that the best performing retailer was responding to questions within an hour, the worst-performers seemed to have little interest in moderating their online communities.

Interestingly, U.S.-based Amazon.com showed up at the bottom of the consultancy’s ranking of response times among retailers on Facebook; perhaps that’s a simple matter of understaffing?

Conversocial has five suggestions for Amazon and all other brands looking to improve their customer service on Facebook.

1.