5 Ways to Optimize Video Content

More than half of marketing professionals worldwide say video content leads to the greatest ROI.

Various studies suggest social, video and content creation are top priorities for many industry leaders today.

Sixty-five percent of all Internet video traffic will cross content delivery networks in 2017, according to Cisco’s Visual Networking Index. And globally, video traffic will make up 69 percent of all consumer Internet traffic, up from 57 percent in 2012. For over half of the respondents surveyed by Axonn media, video content plays a commanding role in their digital media objectives.

Similarly, eMarketer found in 2013 that over half of people aged 25-54 share video online and that marketers who use video in email cite increases in clickthrough rates, time spent reading the email, sharing, conversion rates and dollars generated as the top benefits.

Even so, many companies lack a clear strategy.

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