5 Tips to Improve Apps' Retention, Engagement and Conversion (Infographic)
Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers.
There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup Appboy provides tips for retaining, engaging, and converting app users.
The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22
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